Instant demo

Feeds

Google and Meta show your products in search results, in shopping ads and on Facebook and Instagram. They read your products from a file, a product feed. Your Shopify shop already makes the main file, the primary feed, with an app such as Google & YouTube. It has the price and the stock.

Instant makes a second file, a supplementary feed, with the titles, texts and Google categories from Instant. Google and Meta use each value in it in place of the value in the primary feed. The price and the stock stay as in the primary feed.

Switch to see the product with and without the feed from Instant.

Made by your Shopify shop

Primary feed

Your shop makes this file with an app such as Google & YouTube. In this demo, it has the product information as the supplier sent it, as in a shop without Instant.

PriceStockPhotoSupplier texts

See the file

Made by Instant

Supplementary feed

Instant makes this file from the product information in Instant. It has no price and no stock.

TitleDescriptionBrandGoogle categoryPriceStock

What Google and Meta show

One product, with each value from Instant, and the price and the stock from the primary feed. A value that Instant does not send stays as in the primary feed.

One product in Google and Meta

Here is Fjell regnjakke i genanvendt polyester, as Google and Meta could show it. The table shows each value in the primary feed from your shop, and the value that Instant sends.

Made by Instant

Supplementary feed for Google

For Google Merchant Center. It has the title, the description, the brand, the product type, the Google category and the photos. The file has one entry for each variant, such as the jacket in black, size M.

Blue: a value from Instant. The rest comes from the primary feed. Each value comes from the primary feed, as the supplier sent it.

Field	Primary feed, from your shop	Instant sends
Title	FJELL JKT 2.5L BLK/NVY/GRN	Fjell regnjakke i genanvendt polyester (changed by Instant)
Description	Rain jacket. 2.5 layer. Hood. Zip. Pockets.	Til våde dage på stien og i byen. Skallen i 2,5 lag holder regnen ude og lader varmen slippe ud. Hætten har en snor, og de to lommer lukkes med lynlås. Alle ... (changed by Instant)
Brand	Nordvik ApS	Nordvik (changed by Instant)
Product type	Jackets	Rain jacket (changed by Instant)
Google category	No value	Apparel & Accessories › Clothing › Outerwear › Coats & Jackets (changed by Instant)
Photos	1 photo	2 photos (changed by Instant)
Price	€249,00	Not in this file. The value of the primary feed stays.
Stock	In stock	Not in this file. The value of the primary feed stays.

A blue value is a value that Instant changes. Google and Meta use it in place of the value in the primary feed.

See the file

Made by Instant

Supplementary feed for Meta

For the Meta catalog of Facebook and Instagram. It has the title, the description, the link, the brand and the Google category, and the tags of the product as labels. Meta keeps the photo, the price and the stock from the primary feed.

Field	Primary feed, from your shop	Instant sends
Title	FJELL JKT 2.5L BLK/NVY/GRN	Fjell regnjakke i genanvendt polyester (changed by Instant)
Description	Rain jacket. 2.5 layer. Hood. Zip. Pockets.	Til våde dage på stien og i byen. Skallen i 2,5 lag holder regnen ude og lader varmen slippe ud. Hætten har en snor, og de to lommer lukkes med lynlås. Alle ... (changed by Instant)
Brand	Nordvik ApS	Nordvik (changed by Instant)
Google category	No value	Apparel & Accessories › Clothing › Outerwear › Coats & Jackets (changed by Instant)
Labels	No value	nordvik, recycled, waterproof (changed by Instant)
Photos	1 photo	Not in this file. The value of the primary feed stays.
Price	€249,00	Not in this file. The value of the primary feed stays.
Stock	In stock	Not in this file. The value of the primary feed stays.

A blue value is a value that Instant changes. Google and Meta use it in place of the value in the primary feed.

See the file

Two more files

Instant can make a file for another channel, and a file that tests a new title.

Made by Instant

Custom feed for a marketplace

For another channel, such as a marketplace. You choose the fields and their names. The description is about the product in the third person, because a marketplace writes about the brands that it sells.

One entry in the file

Title: Fjell regnjakke i genanvendt polyester
Description: The Fjell rain jacket by Nordvik has a 2.5 layer shell of recycled polyester, a fixed hood, and two zip hand pockets. Nordvik makes it in Portugal.
Brand: Nordvik
Category: Rain Coats
Color: Black, Navy, Green
Material: Polyester

See the file

Made by Instant

Test of two titles

The Google file, with a test of two titles. On some products, half of the variants get a second title, Candidate A, and the other half keep the first title. You compare the two groups in the reports of Google.

The two titles of Fjell regnjakke i genanvendt polyester

Half of the variants: the first title

Fjell regnjakke i genanvendt polyester

The other half: Candidate A

Nordvik Fjell rain jacket, waterproof, unisex

See the file

This demo shop is not connected to Google Merchant Center or Meta, and the files are not sent anywhere. This page shows the product information that Instant would send. The brand description and the image description stay in Instant, and are in no file.