Instant demo
How it works
Here is one product on its way from the supplier's sheet to your Shopify shop. At each step, you see what Instant reads and what it adds.
Instant suggests each value: a language model, a kind of AI that writes text, reads your product information and writes a suggestion. You read each suggestion and decide what goes to your shop.
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The supplier's sheet
You start with the product information that the supplier sends, often a spreadsheet. You tell Instant one time which column fills which field, such as "Product name" for the title. This is often all you have: a short code as the title, a few words of text, and no category.
From the supplier
- Title
FJELL JKT 2.5L BLK/NVY/GRN- Description
- Rain jacket. 2.5 layer. Hood. Zip. Pockets.
- Brand
- Nordvik ApS
- Product type
- Jackets
- Category
- No value
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Your tone of voice and your brands
You write two kinds of text one time: how your shop writes, and the details that are true for each brand. Instant reads them each time it suggests a text. Write them as you would explain your shop to a new copywriter.
What Instant reads first- Tone of voice
- We write to the customer as you, in short and plain sentences. We name the use first: where and when you wear or carry the product. Then we give the facts that decide a purchase: fabric, weight, fit, and care. We write "recycled polyester", never "eco fabric". No exclamation marks, and no words such as "ultimate" or "perfect". In Danish we write "du". In German we write "du", because the store is informal.
- Brand description
- Nordvik is the own brand of the store, designed in Copenhagen. Each garment is made in Portugal from recycled polyester or merino wool. Each seam on a jacket is taped. We repair each Nordvik garment for free in the first two years.
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The photo
Instant describes the main photo one time: the color, the shape and the details that it can see. The alt text comes from this description, and each later suggestion reads it. The description stays in Instant, and your shop gets the alt text.
What Instant saw
- Image description
- Rain jacket, black, fixed hood with a drawcord and a light gray lining, full front zip, two zip hand pockets at the hips, matte shell fabric.
- Alt text
- Black rain jacket with a fixed hood and two zip hand pockets
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Category and product details
Instant suggests a category from the list of categories in Shopify, such as Rain Coats. The category brings the fields that fit the product, such as Color and Fabric, and Instant suggests a value for each. When a product has too little information, Instant leaves the field empty and does not guess.
Category and details- Category
- Rain Coats
Apparel & Accessories › Clothing › Outerwear › Coats & Jackets › Rain Coats - Color
- Black, Navy, Green
- Material
- Polyester
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Texts and translations
Instant suggests the title, the description and the texts for search results in your tone of voice. Then it translates them into each language of your shop.
The new texts- Title
- Fjell rain jacket in recycled polyester
- Description
- For wet days on the trail and in the city. The 2.5 layer shell keeps rain out and lets heat out. The hood has a drawcord, and the two hand pockets close with a zip. Each seam is taped. Made in Portugal from recycled polyester, and we repair it for free in the first two years.
- Languages
- EnglishDanskDeutsch
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Review and release
You see each change before it goes to your shop. You can change a value, or reject it. When you are ready, you release the changes, and your Shopify shop gets them.
Open the product, and use the switch to see it with and without Instant.
Open the product
