Alt text
Alt text
Black quilted puffer jacket with a hood No alt text
No alt text
Screen readers and search engines read this text.
Screen readers and search engines get no words for this photo.
You see this product with Instant You see this product without Instant
A clear title, a text in the voice of the shop, a category, and options with one name for each color and size. The product information as the supplier sent it: a short code as the title, a few words of text, and no category. Switch to compare.
Skog puffer jacket with recycled fill
SKOG PUFFER BLK
Colors and sizes, as the supplier wrote themEach supplier writes colors and sizes in its own way, such as BLK, Black and Navy blue. Your shop then shows each spelling as a different color in the color filter.
Instant keeps one list of colors and sizes for all your products. Each value has one name, a fixed place in the size order, and a translation for each language of your shop.
Text in the voice of the shop
Text from the supplier
For cold, dry days and the walk to work in winter. The recycled synthetic fill stays warm when it gets damp. The hood keeps out wind, and the jacket packs into its own pocket. Made in Portugal, and we repair it for free in the first two years.
Instant demo
What Instant adds to this product What this product has without Instant
A product page shows more than a title and a photo. Here you see the brand, the category, the text for the photo, and the fields that search engines read. Switch the view to compare. This is the product as the supplier sent it. Many fields are empty, so your shop, search engines and AI assistants have less to work with. Switch the view to compare.
BrandNordvik
Brand description in Instant
Nordvik is the own brand of the store, designed in Copenhagen. Each garment is made in Portugal from recycled polyester or merino wool. Each seam on a jacket is taped. We repair each Nordvik garment for free in the first two years.
You write this text one time for the brand. Instant reads it each time it suggests a text for a product of this brand, so these details show only on the products of this brand. The text stays in Instant, and your Shopify shop gets only the brand name. This demo shows it here so that you can compare it with the product text.
Nordvik ApS
Brand name as the supplier wrote it
No brand description
Each supplier writes its name in its own way, such as Nordvik ApS or TIDEWATER AB. With no brand description, each detail about the brand must be typed into each product text by hand.
Category and product detailsProduct details
Instant suggests a category from the list of categories in Shopify. The category brings the fields that fit the product, such as Fabric for a jacket. Your shop uses them for filters and search. When a product has too little information, Instant leaves a field empty and does not guess.
The supplier sent no category and no product details. So your shop cannot offer filters such as color, fabric or activity, and search engines and AI assistants know less about the product.
What Instant saw in the photo
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Image description
Puffer jacket, black, horizontal quilting, attached hood, full front zip, two zip hand pockets.
Stays in Instant. Instant reads it for each later suggestion.
No value
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Alt text
Black quilted puffer jacket with a hood
Goes to your Shopify shop. Screen readers and search engines read it.
No value
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Fields that used the description
CategoryColorNecklineAlt textDescription, sentence 3
No value
Instant describes the photo one time. The alt text comes from this description, and each later suggestion for the product reads it. So the product text can name the color and the details that the photo shows.
The supplier sent the photo and no text for it. So a screen reader and a search engine get no words for what the photo shows.
Fields behind the pageA shopper does not see these fields on the page. Search engines, AI assistants and screen readers read them.
- Title in search results
- Skog puffer jacket, recycled fill | Nordvik No value
- Text in search results
- Quilted puffer jacket with recycled synthetic fill that stays warm when damp. Fixed hood, packs into its own pocket. Made in Portugal. No value
- Alt text of the photo
- Black quilted puffer jacket with a hood No value
- Languages
- EnglishDanskDeutsch English only
The count includes the title, the text, the brand, the product type, the options, the SEO fields, the alt text, the category and each product detail. The page counts them each time it opens.
What Google and AI assistants read about this productEach product page has a short summary of the product in its code. A shopper does not see it. Google and AI assistants read it to understand what you sell. The more product information you have, the more the summary can say.
- CategoryPuffer JacketsNot in the summary
- ColorBlack, BrownNot in the summary
- MaterialPolyesterNot in the summary
Show the summary as code
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Skog puffer jacket with recycled fill",
"description": "For cold, dry days and the walk to work in winter. The recycled synthetic fill stays warm when it gets damp. The hood keeps out wind, and the jacket packs into its own pocket. Made in Portugal, and we repair it for free in the first two years.",
"brand": { "@type": "Brand", "name": "Nordvik" },
"category": "Apparel \u0026 Accessories \u003e Clothing \u003e Outerwear \u003e Coats \u0026 Jackets \u003e Puffer Jackets",
"color": "Black, Brown",
"material": "Polyester",
"audience": { "@type": "PeopleAudience", "suggestedGender": "Unisex" },
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/nordvik-skog-puffer-jacket-1.jpg?v=1793380594\u0026width=1200", "caption": "Black quilted puffer jacket with a hood" },
"gtin": null,
"sku": "NV-SKOG-BLAC-XS"
}
{
"@context": "https://schema.org",
"@type": "Product",
"name": "SKOG PUFFER BLK",
"description": "Warm puffer. Synthetic fill.",
"brand": { "@type": "Brand", "name": "Nordvik ApS" },
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/nordvik-skog-puffer-jacket-1.jpg?v=1793380594\u0026width=1200" },
"gtin": null,
"sku": "NV-SKOG-BLAC-XS"
}
Each value comes from the fields of this product. A field with no value is not in the summary.
