Alt text
Alt text
Black canteen in a fabric carry bag with an adjustable shoulder strap No alt text
No alt text
Screen readers and search engines read this text.
Screen readers and search engines get no words for this photo.
You see this product with Instant You see this product without Instant
A clear title, a text in the voice of the shop, a category, and options with one name for each color and size. The product information as the supplier sent it: a short code as the title, a few words of text, and no category. Switch to compare.
Tidewater canteen, 500 ml, with carry bag
TW CANTEEN 0.5L + BAG
Colors and sizes, as the supplier wrote themEach supplier writes colors and sizes in its own way, such as BLK, Black and Navy blue. Your shop then shows each spelling as a different color in the color filter.
Instant keeps one list of colors and sizes for all your products. Each value has one name, a fixed place in the size order, and a translation for each language of your shop.
Text in the voice of the shop
Text from the supplier
For day hikes and long walks. The canteen sits in a carry bag with two snap flaps, and you can adjust the strap to carry it over the shoulder or across the body. The screw cap hangs on a tether, so you do not lose it. Bottle in stainless steel 18/8, free of BPA. Bag in recycled nylon.
Instant demo
What Instant adds to this product What this product has without Instant
A product page shows more than a title and a photo. Here you see the brand, the category, the text for the photo, and the fields that search engines read. Switch the view to compare. This is the product as the supplier sent it. Many fields are empty, so your shop, search engines and AI assistants have less to work with. Switch the view to compare.
BrandTidewater
Brand description in Instant
Tidewater makes bottles and small bags in Sweden. Each bottle is stainless steel 18/8 and free of BPA. Each bag is made of recycled nylon.
You write this text one time for the brand. Instant reads it each time it suggests a text for a product of this brand, so these details show only on the products of this brand. The text stays in Instant, and your Shopify shop gets only the brand name. This demo shows it here so that you can compare it with the product text.
TIDEWATER AB
Brand name as the supplier wrote it
No brand description
Each supplier writes its name in its own way, such as Nordvik ApS or TIDEWATER AB. With no brand description, each detail about the brand must be typed into each product text by hand.
Category and product detailsProduct details
Instant suggests a category from the list of categories in Shopify. The category brings the fields that fit the product, such as Fabric for a jacket. Your shop uses them for filters and search. When a product has too little information, Instant leaves a field empty and does not guess.
The supplier sent no category and no product details. So your shop cannot offer filters such as color, fabric or activity, and search engines and AI assistants know less about the product.
What Instant saw in the photo
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Image description
Canteen in a carry bag, black. Fabric bag with two snap flaps on the front, adjustable shoulder strap with a slider, two black snap hooks, screw cap with a tether loop.
Stays in Instant. Instant reads it for each later suggestion.
No value
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Alt text
Black canteen in a fabric carry bag with an adjustable shoulder strap
Goes to your Shopify shop. Screen readers and search engines read it.
No value
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Fields that used the description
CategoryColorCarry optionsBottle/Container closureAlt text
No value
Instant describes the photo one time. The alt text comes from this description, and each later suggestion for the product reads it. So the product text can name the color and the details that the photo shows.
The supplier sent the photo and no text for it. So a screen reader and a search engine get no words for what the photo shows.
Fields behind the pageA shopper does not see these fields on the page. Search engines, AI assistants and screen readers read them.
- Title in search results
- Tidewater canteen, 500 ml, with carry bag No value
- Text in search results
- Canteen of 500 ml in stainless steel 18/8, free of BPA, in a carry bag of recycled nylon. Adjustable strap for the shoulder or across the body. No value
- Alt text of the photo
- Black canteen in a fabric carry bag with an adjustable shoulder strap No value
- Languages
- EnglishDanskDeutsch English only
The count includes the title, the text, the brand, the product type, the options, the SEO fields, the alt text, the category and each product detail. The page counts them each time it opens.
What Google and AI assistants read about this productEach product page has a short summary of the product in its code. A shopper does not see it. Google and AI assistants read it to understand what you sell. The more product information you have, the more the summary can say.
- CategoryCanteensNot in the summary
- ColorBlack, RedNot in the summary
- MaterialStainless steelNot in the summary
Show the summary as code
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Tidewater canteen, 500 ml, with carry bag",
"description": "For day hikes and long walks. The canteen sits in a carry bag with two snap flaps, and you can adjust the strap to carry it over the shoulder or across the body. The screw cap hangs on a tether, so you do not lose it. Bottle in stainless steel 18\/8, free of BPA. Bag in recycled nylon.",
"brand": { "@type": "Brand", "name": "Tidewater" },
"category": "Home \u0026 Garden \u003e Kitchen \u0026 Dining \u003e Food \u0026 Beverage Carriers \u003e Canteens",
"color": "Black, Red",
"material": "Stainless steel",
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/tidewater-canteen-500-ml-1.jpg?v=1793380633\u0026width=1200", "caption": "Black canteen in a fabric carry bag with an adjustable shoulder strap" },
"gtin": null,
"sku": "TW-THERMO500-BLAC"
}
{
"@context": "https://schema.org",
"@type": "Product",
"name": "TW CANTEEN 0.5L + BAG",
"description": "Canteen w\/ shoulder bag, 0.5L.",
"brand": { "@type": "Brand", "name": "TIDEWATER AB" },
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/tidewater-canteen-500-ml-1.jpg?v=1793380633\u0026width=1200" },
"gtin": null,
"sku": "TW-THERMO500-BLAC"
}
Each value comes from the fields of this product. A field with no value is not in the summary.
