Alt text
Alt text
Black rain jacket with a fixed hood and two zip hand pockets No alt text
No alt text
Screen readers and search engines read this text.
Screen readers and search engines get no words for this photo.
You see this product with Instant You see this product without Instant
A clear title, a text in the voice of the shop, a category, and options with one name for each color and size. The product information as the supplier sent it: a short code as the title, a few words of text, and no category. Switch to compare.
Fjell rain jacket in recycled polyester
FJELL JKT 2.5L BLK/NVY/GRN
Colors and sizes, as the supplier wrote themEach supplier writes colors and sizes in its own way, such as BLK, Black and Navy blue. Your shop then shows each spelling as a different color in the color filter.
Instant keeps one list of colors and sizes for all your products. Each value has one name, a fixed place in the size order, and a translation for each language of your shop.
Text in the voice of the shop
Text from the supplier
For wet days on the trail and in the city. The 2.5 layer shell keeps rain out and lets heat out. The hood has a drawcord, and the two hand pockets close with a zip. Each seam is taped. Made in Portugal from recycled polyester, and we repair it for free in the first two years.
Instant demo
What Instant adds to this product What this product has without Instant
A product page shows more than a title and a photo. Here you see the brand, the category, the text for the photo, and the fields that search engines read. Switch the view to compare. This is the product as the supplier sent it. Many fields are empty, so your shop, search engines and AI assistants have less to work with. Switch the view to compare.
BrandNordvik
Brand description in Instant
Nordvik is the own brand of the store, designed in Copenhagen. Each garment is made in Portugal from recycled polyester or merino wool. Each seam on a jacket is taped. We repair each Nordvik garment for free in the first two years.
You write this text one time for the brand. Instant reads it each time it suggests a text for a product of this brand, so these details show only on the products of this brand. The text stays in Instant, and your Shopify shop gets only the brand name. This demo shows it here so that you can compare it with the product text.
Nordvik ApS
Brand name as the supplier wrote it
No brand description
Each supplier writes its name in its own way, such as Nordvik ApS or TIDEWATER AB. With no brand description, each detail about the brand must be typed into each product text by hand.
Category and product detailsProduct details
Instant suggests a category from the list of categories in Shopify. The category brings the fields that fit the product, such as Fabric for a jacket. Your shop uses them for filters and search. When a product has too little information, Instant leaves a field empty and does not guess.
The supplier sent no category and no product details. So your shop cannot offer filters such as color, fabric or activity, and search engines and AI assistants know less about the product.
What Instant saw in the photo
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Image description
Rain jacket, black, fixed hood with a drawcord and a light gray lining, full front zip, two zip hand pockets at the hips, matte shell fabric.
Stays in Instant. Instant reads it for each later suggestion.
No value
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Alt text
Black rain jacket with a fixed hood and two zip hand pockets
Goes to your Shopify shop. Screen readers and search engines read it.
No value
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Fields that used the description
CategoryColorNecklineAlt textDescription, sentence 3
No value
Instant describes the photo one time. The alt text comes from this description, and each later suggestion for the product reads it. So the product text can name the color and the details that the photo shows.
The supplier sent the photo and no text for it. So a screen reader and a search engine get no words for what the photo shows.
Fields behind the pageA shopper does not see these fields on the page. Search engines, AI assistants and screen readers read them.
- Title in search results
- Fjell rain jacket, recycled polyester | Nordvik No value
- Text in search results
- Waterproof 2.5 layer rain jacket with a fixed hood, taped seams and two zip hand pockets. Made in Portugal. Free repair for two years. No value
- Alt text of the photo
- Black rain jacket with a fixed hood and two zip hand pockets No value
- Languages
- EnglishDanskDeutsch English only
The count includes the title, the text, the brand, the product type, the options, the SEO fields, the alt text, the category and each product detail. The page counts them each time it opens.
What Google and AI assistants read about this productEach product page has a short summary of the product in its code. A shopper does not see it. Google and AI assistants read it to understand what you sell. The more product information you have, the more the summary can say.
- CategoryRain CoatsNot in the summary
- ColorBlack, Navy, GreenNot in the summary
- MaterialPolyesterNot in the summary
Show the summary as code
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Fjell rain jacket in recycled polyester",
"description": "For wet days on the trail and in the city. The 2.5 layer shell keeps rain out and lets heat out. The hood has a drawcord, and the two hand pockets close with a zip. Each seam is taped. Made in Portugal from recycled polyester, and we repair it for free in the first two years.",
"brand": { "@type": "Brand", "name": "Nordvik" },
"category": "Apparel \u0026 Accessories \u003e Clothing \u003e Outerwear \u003e Coats \u0026 Jackets \u003e Rain Coats",
"color": "Black, Navy, Green",
"material": "Polyester",
"audience": { "@type": "PeopleAudience", "suggestedGender": "Unisex" },
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/nordvik-fjell-rain-jacket-1.jpg?v=1793380590\u0026width=1200", "caption": "Black rain jacket with a fixed hood and two zip hand pockets" },
"gtin": null,
"sku": "NV-FJELL-BLAC-XS"
}
{
"@context": "https://schema.org",
"@type": "Product",
"name": "FJELL JKT 2.5L BLK\/NVY\/GRN",
"description": "Rain jacket. 2.5 layer. Hood. Zip. Pockets.",
"brand": { "@type": "Brand", "name": "Nordvik ApS" },
"image": { "@type": "ImageObject", "url": "https:\/\/whatis.getinstant.io\/cdn\/shop\/files\/nordvik-fjell-rain-jacket-1.jpg?v=1793380590\u0026width=1200" },
"gtin": null,
"sku": "NV-FJELL-BLAC-XS"
}
Each value comes from the fields of this product. A field with no value is not in the summary.
